HP-401 DESTINATION MARKETING
3 credits
This course emphasizes marketing principles support by case studies. The course also examines diverse markets and target marketing. Various promotional activities will be explored, including print material, public relations, advertising, selling, exhibition, direct mailing, and the Internet. PREREQUISITE: HP-240
HP-402 CORPORATE/BUSINESS TRAVEL MANAGEMENT
3 credits
An introduction to the operations and management of a corporate travel department.
The travel planning and audit operations commonly performed by corporate travel departments for business travelers are reviewed. Managerial issues such as the design
of the corporate travel department as a profit/cost
center, developing company-wide travel budgets, policies
and surveys, selecting travel vendors through the RFP process and the evaluation of automation vendors
are examined. There is also an examination of site selection
including fam-trips. PREREQUISITE: HP-120
HP-403 GAMING AND RESORT MANAGEMENT
3 credits
This course is designed as an introduction to the casino and resort industry. Students will learn rules and security
procedures related to each major casino game. They will
understand and be able to calculate house odds, win and hold. Students will also learn
to analyze standard accounting and back office cash
procedures. This course will also investigate the development and operations of the resort, vacation ownership, multi-use
real estate, and gaming entertainment industries. Students
will become familiar with the history of gaming in America,
resort management and they will develop an awareness of the societal costs and benefits
associated with gaming.
HP-404 FACILITIES DESIGN AND MANAGEMENT
3 credits
An analysis of the planning, design, and layout of facilities including economic, aesthetic and marketing factors as they relate to project development of hotels and food service facilities. Focus on site analysis, conceptual and space planning, design principles, and the interpretation of architectural drawings. This course addresses the nature of markets, research methodology,
trend projection, feasibility, supply and demand evaluations and financing for project development.
PREREQUISITE: HP-110
HP-405 SAFETY & SECURITY IN HOSPITALITY
3 credits
This course examines the major industry specific concerns and safety threats:
asset protection practices; appropriate threat assessment;
security survey procedures; specific prevention strategies; various public/pri-vate sector security initiatives; and
the principles of physical, technical, and environmental
security as they apply to hospitality enterprises. The
role of hospitality managers in security and safety activities will be emphasized. PREREQUISITE: HP-102
HP-450 RESEARCH SEMINAR
3 credits
This course is designed to allow the student to synthesize coursework. Students
will be challenged individually, to research a aspect of the industry in which they are professional interested. A thorough analysis of business
practice will be made and documented. It is expected
that the student offer proposals to remedy challenges
they have observed in their studies and to present these
solutions to the proprietor. Students will also be introduced
to the array of hospitality related research journals
and other sources which they will need to consult as
they move into industry as professionals. PREREQUISITE:
MA135 or MA145
