MG-335 BUSINESS POLICY AND STRATEGY
3 credits
Synthesizes the concepts and techniques developed in prior courses. The student is required to apply concepts from management, accounting, marketing, economics and finance using the
casework and/or simulation approach. This
course should be taken during the student’s
senior year. PREREQUISITE: MG-201
MG-390, 391 COOPERATIVE EDUCATION SEMINAR
3 credits
An elective course that provides students with the opportunity to exercise their under-standing of the academic field
and to apply classroom theory in actual
work settings in paid and non-paid supervised
positions. A minimum of 15 hours per week of work, plus tutorial sessions, which include discussions
of topics related to matters on the job as well as career exploration. PREREQUISITE: 30 credits
MK-101 MARKETING
3 credits
An introductory course that examines marketing functions and policies, consumer
exchange behavior, product and product development, product life cycle, distribution channels, exporting and trade movement, standardization and grading, pricing principles, policies, and practices, government regulation, sales promotion, and management principles and practices.
MK-201 ADVERTISING
3 credits
Examines advertising principles, practices, and media strategy. Topics include media planning; the significance of newspaper, magazine, television, radio, direct, and outdoor advertising; and consumer, product, and market
analysis. PREREQUISITE: MK-101
MK-202 SALESMANSHIP
3 credits
Provides in-depth coverage of the sales function and focuses on developing a sales personality, sales and the economy, opening and closing the sale,
consumer motivation, advertising and sales
techniques. Practical applications designed
to improve communi-cation techniques are
thoroughly examined. PREREQUISITE: MK-101
MK-203 PRODUCT DEVELOPMENT
3 credits
This course emphasizes the major phases of product introduction in today’s
markets. Management of products during various
life cycle stages is covered. These include
the planning stage, idea development, screening,
setting objectives, business analysis and test marketing. The development stage and the evaluation stage are stressed. Product failures as well as factors leading to success are covered. PREREQUISITE: MK-101
