MK-205 RETAIL MANAGEMENT
3 credits
An introductory course that provides students with an understanding of the
basics of retailing. The retail environment, consumer behavior, the “retail mix” store site, design and layout, pricing
policies, merchandise planning and keeping customers are topics studied. Pertinent case problems are used as an integral tool for developing decision-making ability. PREREQUISITE: MK-101
MK-212 MARKET RESEARCH
3 credits
This course covers the systematic design, collection, interpretation and reporting
of information to marketing decision makers.
Particular attention is devoted to approaches
to solving marketing problems and to taking
advantage of marketing opportunities. Emphasized are research design, sources of data, collecting data, preparing
questionnaires, sampling techniques, converting
the data to information, and reporting the information. PREREQUISITE: MK-101
MK-322 MARKETING MANAGEMENT
3 credits
This course deals with the problems involved in selecting channels of distribution, pricing management, product planning and develop-ment, marketing strategy, marketing industrial products, and advertising and marketing communications. The course emphasizes planning, organizing, and controlling a business firm’s total marketing program. PREREQUISITE: MK-101
MK-340 PRINCIPLES OF INTERNATIONAL MARKETING
3 credits
The nature and practice of international marketing management are explored. The course concentrates on explaining how
culture and environment for different countries affect marketing strategy, including an envi-ronmental/cultural
approach to international marketing. It covers problems of marketing across national boundaries as within different national markets, emphasizes the environment in which the international market takes place; deals with planning, pricing, distribution and promotional strategies
of international marketing managers; examines
ways of integrating and coordinating the firms marketing, and examines the marketing-management-type 4-Ps concept and draws attention
to the role of research and market segmentation
in the global marketing process. Includes coverage of important topics such as the big Emerging Markets, the World Trade Organization,
and relation-ships marketing. PREREQUISITE:
MK-101
MK-342 CONSUMER BEHAVIOR
3 credits
This course is a study of consumer issues concerning the acquisition, consumption,
and distribution of goods, services and ideas
domestically and from a cross-cultural perspective. The course focuses on the various aspects of consumer buying behavior, consumer motivation, persuasion, sociological aspects of consumption, and the psychology of consumer preferences. PREREQUISITE: MK-101
MK-420 ADVANCED MARKETING MANAGEMENT
3 credits
This capstone course focuses on advanced marketing topics of current interest.
A wide variety of ideas are explored with respect
to formulating marketing strategies and the
integration of marketing management concepts. Management of the marketing function is stressed in developing, forecasting,
budgeting, organizational principles, motivation, training, and evaluation and control.This course should
be taken in the last semester of marketing majors.
PREREQUISITE: MK-322
