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今年情人节不收礼 收礼只收“音乐安全套”
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来源:英语点津 2007-1-24 10:32:00 |
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Start sex on the right key with musical condoms Forget chocolates or roses this Valentine's Day -- a gift of musical condoms is bound to be more entertaining. 今年情人节还送巧克力和玫瑰吗?改送“音乐安全套”吧!这个礼物一定更有情调。 Hong Kong's condom maker Ondo Creation hopes its Idom sheathes will put a more romantic spin on safe sex. 香港安全套制造商Ondo创意公司希望,这款名为Idom的“音乐安全套”能为安全性生活增添一丝浪漫色彩。 The Idom itself doesn't sing -- but the mint, strawberry, chocolate and banana flavored condoms come in an attractive package with a music CD to get you in the mood for love. Idom安全套本身并不会唱歌,但一张音乐CD加上薄荷、草莓、巧克力、香蕉等多种“口味”安全套的精美组合,则可以让人很快进入状态。 "We create an environment for lovers who would like to try a different experience," said Victor Tsang who runs Ondo Creation. Ondo创意公司的总经理Victor Tsang说:“我们为那些想拥有另一种性爱体验的人营造了一种氛围。” "We try to create products that are not embarrassing, but very trendy and hip." he added. 他说:“我们想设计出一些新潮、流行,又不会让人感到不自在的产品。” Cynics may scoff at the marketing gloss, but the 18 month start-up's products sell across the world. The firm also won a bronze medal in the Industrial Design Excellence Awards run in conjunction with BusinessWeek magazine, which said Ondo had managed to "revitalize the image of condoms." 有些愤世嫉俗者可能会嘲讽这种营销手段,但事实证明,这家成立了仅18个月的公司生产的产品畅销全球。此外,Ondo创意公司还荣获了“工业优秀设计奖”铜牌,联合主办方美国《商业周刊》评价说,Ondo公司“为安全套注入了新活力”。 Tsang says his product was inspired by a desire to promote safe sex and to provide a fun, relaxed alternative for what he calls "more conservative" customers. 唐先生说,他们生产这种安全套的出发点在于提高安全性生活,以及为那些“较为保守”的顾客提供一种轻松有趣的选择。 The brand eschews regular prophylactic distributors, instead peddling its wares in bookstores, record shops and trendy nightspots in a long list of cities that includes Hong Kong, London, Paris, Stockholm, Amsterdam, Tokyo and Singapore. Idom音乐安全套在一般的避孕工具售卖点买不到,相反,在香港、伦敦、巴黎、斯德哥尔摩、阿姆斯特丹、东京、新加坡等很多城市的书店、音像店和夜总会却有售。 "We're targeting more lifestyle stores, rather than pharmacies," said Tsang. Tsang expected a 30 percent surge in sales ahead of Valentine's Day. The Idom's Exotica, Chocotasy and Loveberry brands come with CD compilations of chillout , acid jazz and dance music. 唐先生说:"我们主要通过'生活方式店'来销售,而不是药店。" 据唐先生估计,情人节前这款安全套的销量会上升30%。 Idom安全套包括奇妙异趣、梦幻巧克力和果之恋三大系列产品,配套的CD以休闲音乐、酸爵士和舞曲为主。 |
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